Having worked in many places all over the world, we chose a location which neither one of us thought we would ever end up, especially while working in the wine industry.
We have been living and working in Carmel, California for the last 2 years. Although it is a beautiful place, living expenses were getting the better of us. After deciding on building a winery and visualizing all the capital involved in building costs, equipment, and production- we knew it was time to move.
California is blessed with so many wonderful wineries, and to stand out from the crowd would take a lot of ingenuity and money, so we began looking at different options..
After months of research, we came across a place where we heard mixed reviews coming from California. Putting gossip aside, we flew out to see for ourselves. We immediately felt welcomed as wine professionals, and fell in love with the area and people. The town is rumored to be second largest wine tourist destination outside of Napa; with 4 major cities within a few hours drive, wineries grow on average 25% each year due to demand. Most of their wine is sold out of their tasting rooms: a perfect scenario to avoid distributor and retail costs especially for a starting winery.
After a 4 day visit, we knew this was the place. We dusted off our cowboy boots, and put on our 10-gallon hats, and prepared to move to Fredericksburg, Texas!
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