What's In A Name?

After we decided to commit to creating a winery (about 4 months ago), we had 2 questions to answer:

1) What are we going to call it?

2) Where is it going to be located? (we’ll answer this in a different post).

At first we thought we would call it Sanvido (our last name), but this quickly became an issue because not most people can spell it correctly. We wanted an easy name to spell, say, and remember.

Next we thought DMS (our initials), but maybe that was a little too simple. Plus, we didn’t want our wine confused with Instagram “DMs” or Dimethyl sulfide- for those of us chemistry nerds.

Since that ruled out having our name in the wine label, we chose to go with a common name. We wanted something that reflected our entrepreneurial goals- breaking free from the 9-5 job positions and branching out on our own: unbounded... unreined... UNTAMED...

And the Untamed Wine Estates name was born, incorporated, and trademarked.